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sandy ying

Director of Production and Creative Operations
  • Selected Projects
  • CV
  • Contact

ECCO Kollektive: SS25 Ottolinger

Photographer: Jacqueline Landvik

Creative Direction: Moon Intl

Shot in Paris

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ECCO: SS25 Chloe Sevigny Campaign

Photographer: Brianna Capozzi

Stylist: Haley Wollens

Production Partner: Rosco Productions

Creative Direction: Moon Intl

Shot in Los Angeles

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ECCO Kollektive: SS25 Craig Green

Photographer: Solve Sundsby

Stylist: Robbie Spencer

Creative Direction: Moon Intl

Shot in London

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ECCO: AW24 NRL Drop Campaign

Photographer: Anthony Seklaoui

Stylist: Camille Bidault-Waddington

Creative Direction: Natasha Ramsey-Levi

Production Partner: White Dot

Shot in Paris

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ECCO: 2024 Milan Design Week Activation

Partnered with Capsule Plaza 2024 program and produced an immersive leather exhibition made from ECCO Leather tannery.

Guests were encouraged to interact on organic tanned leather using natural dyes over the course of the week.

Food and beverage for opening night provided by Frederik Bille Brahe.

Fabrication partner: NM3

Creative Agency: Moon Intl

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Marmot x Better Gift Shop: FW23 Collaboration Launch

Prepped and produced a photo shoot in Big Bear, CA for Better Gift Shop and Marmot.

Photographer: Peter Sutherland

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Nike: FA23 Feel Good Collection Launch

Stills and motion shoot with Nike trainers for our Fall ‘23 fitness campaign shot over two weeks in LA and New York across multiple locations within each city.

Led the creative team on the production work stream. Hired and managed external partners and led all comms with internal cross functional partners to ensure all were aligned through project go-live.

Campaign stills will be used for emails, in app (Nike and NTC), retail and social.

Photographer: Mayan Toledano

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Nike: SP23 Feel Your All Experience

We created a 4 day immersive fitness experience working as the internal Nike Experience Producer. Responsibilities included briefing internal and external partners, ensuring all internal cross functional partners were aligned, managing our creative team and liaising between all external partners ensuring timelines and budgets were on target.

We brought on additional external agencies and vendors to assist with programming, build, AV and full event production.

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Nike: SP23 Running Bretman Rock Shoot

Produced a shoot in Los Angeles with Bretman Rock. Hired on external production, managed internal creative team, and led all cross functional partner comms.

Stills were used for email, in app threads and social.

Photographer: Lauren Kim

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Macallan: House of Macallan

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NTS x MCQ Eden High Collection Launch

Produced MCQ’s Eden High Collection Launch in collaboration with NTS Radio in Los Angeles.

Deb Never headlined with Yeek, Hook, Lecx Stacy as live performance support. Liv.e and Yves Tumor as DJ support.

All sets were broadcasted on NTS Radio and Deb’s set was video broadcasted on NTS’ Youtube.

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Salomon for Better SS21 Campaign

Produced a stills and artist mini doc campaign for Better Gift Shop and Salomon’s Advanced Ultra 3 GTX Collab Shoe in Seattle, WA.

Photos by Mike Marquez

Video directed by Emilio Chavez

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NTS Radio x Brain Dead Monthly Music Series

Worked with NTS and Brain Dead and produced a monthly concert series at the Brain Dead space in Chinatown LA. We programmed every show, managed AV vendor, managed talent, sold a custom show merch, and provided content capture for socials during and after event.

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B. Cool-Aid, Katalyst and Jon Bap live at Brain Dead studios
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HBO: Insecure Season 5

To celebrate Insecure’s final season, we took over a parking lot in Inglewood and produced a hybrid block party / festival for over 500 guests. Performers included Jazmine Sullivan, Schoolboy Q, Kamaiyah, Duckwrth and Flo Milli. All food and drink vendors were provided by local Black owned businesses.

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Salomon for Better FW20 Campaign

Produced a stills and video campaign for Better and Salomon collab Shelter Boot.

Photos by Mike Marquez

Video directed by Emilio Chavez

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NTS Radio: Rick Owens x Birkenstock Collaboration Launch

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Milk: California Love Exhibition by Estevan Oriol

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HBO: APA Visionaries NY

Produced a screening and party event for 250 people celebrating HBO’s annual APA Visionaries Film competitiion winners with DJ Yellowtech and performers Audrey Nuna and Anik Khan. All food and beverage were provided by NY based AAPI businesses.

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HBO: Sundance 2020

Sizzle reel available upon request.

Produced 11 events in 2.5 days in Park City, UT during Sundance Film Festival. Events ranged from panel discussions, dinners, cocktail parties, brunches and a party for 200 guests.

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HBO: What's My Name? Muhammad Ali

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HBO: Insecure S3

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prev / next
Back to Selected Projects
7
ECCO Kollektive: SS25 Ottolinger
5
ECCO: SS25 Chloe Sevigny Campaign
3
ECCO Kollektive: SS25 Craig Green
10
ECCO: AW24 NRL Drop Campaign
13
ECCO: 2024 Milan Design Week Activation
20
Marmot x Better Gift Shop FW23 Collaboration Launch
13
Nike: FA23 Feel Good Collection Launch
14
Nike: SP23 Feel Your All Experience
6
Nike: SP23 Running Bretman Rock Shoot
4
Macallan: House of Macallan
9
NTS x MCQ Eden High Collection Launch
6
Salomon for Better SS21 Campaign
8
NTS Radio x Brain Dead Monthly Music Series
9
HBO: Insecure Season 5
8
Salomon for Better FW20 Campaign
9
NTS Radio: Rick Owens x Birkenstock Collaboration Launch
6
Milk: California Love Exhibition by Estevan Oriol
9
HBO: APA Visionaries NY
6
HBO: Sundance 2020
8
HBO: What's My Name? Muhammad Ali
6
HBO: Insecure Season 3